Landscaping Company Books $50K in Closed Deals

Client Profile

Industry: Residential Landscaping
Location: Salt Lake City, Utah
Business Stage: Growing, but struggling to gain traction
Timeline: 3 months

Their Situation

With booming construction and high competition in Utah, this landscaping company needed a real edge to grow. They had a solid offer and quality work, but organic content wasn’t gaining traction, and traditional methods weren’t scaling.

Within 3 months of using our Fully Booked System, they attracted 22 pre-qualified leads and landed over $50K in closed jobs, with just $183 in ad spend.

By combining a targeted ad strategy with our ConversionOne follow-up automation, they turned a small ad spend into a reliable client acquisition machine.

Challenges Overview

  • Saturated market with lots of competition

  • Organic marketing efforts weren’t producing consistent results

  • Needed a competitive edge to win better projects

  • Wanted to stand out without spending thousands on marketing

Strategic Approach

  • Launched targeted ad campaigns across multiple audiences

  • Focused on clear differentiation through messaging and offer strength

  • Used ConversionOne to automatically follow up, nurture, and book high-intent leads

  • Monitored ad performance daily to keep CPL extremely low

  • Designed a lean system to maximize ROI and close jobs fast

Implementation

  • Launched 5 ad sets with a range of targeting options

  • Generated 22 Meta leads with a cost per lead as low as $4.86

  • Total ad spend: $183.47 over the course of 2 months

  • Used ConversionOne to automate conversations and follow-ups

  • Client closed approximately $50,000 in new jobs from those initial leads

Results

  • ~$50,000 in revenue generated in 90 days

  • $8.34 average cost per lead across all ad sets

  • Created a new client acquisition system that runs consistently

  • Outperformed established competitors without a bloated ad budget

  • Gained clarity, confidence, and control over their growth

Key Takeaways

  • The Fully Booked System gives small businesses a powerful edge—even in crowded markets.

  • You don’t need massive budgets when you have the right targeting and offer behind a proven strategy.

  • This is what happens when great work meets the right growth system.

  • Smart automation and data-driven ads can outperform years of inconsistent organic effort.

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