How We Helped a Home Construction Company Go From $450K to Over $2M in Revenue

Client Profile

Industry: Residential Construction & Remodeling
Size: Mid-size crew (10–25 employees)
Location: Laguna Beach, CA
Timeline: 7 months

Their Situation

This construction company was stuck at $450K per year, relying on referrals and the occasional boosted post. Within 18 months of launching our Fully Booked System, we helped them surpass $2 million in revenue.

With high-intent leads coming in daily and an automation system converting those leads behind the scenes, they built real momentum—scaling their team, taking on better projects, and gaining control of their growth.

Challenges Overview

  • No lead generation system in place

  • Inconsistent referrals and unreliable word-of-mouth

  • Boosted social posts that attracted spam and low-quality leads

  • Few manual follow-ups (if any), with many leads slipping through the cracks

  • No understanding into what was working or not

Strategic Approach

  • Deploy our Fully Booked System with Meta ads, high-converting funnels, and automations

  • Integrate ConversionOne to centralize lead follow-up, communication, and conversion

  • Build a fully automation system to follow up with every lead via email, text, and call drops

  • Implement tracking and reporting so the business owner could finally “see” the ROI

Implementation

  • Created ad campaigns targeting local homeowners needing remodeling or additions

  • Built custom funnels optimized to pre-qualify leads before booking

  • Deployed ConversionOne for:

    • Automated follow-ups

    • AI-assisted lead responses

    • CRM and reputation tools

    • Payment tracking and pipeline visibility

  • Trained the team on using the platform to close faster and smarter

Results

  • Revenue increased from $450K → $2M+ in 18 months

  • Consistently generated 20-30 high-quality & pre-qualified leads per month

  • Lead cost kept under $100 per qualified lead when transaction sizes are $40,000+

  • Increased conversion Rates by 40%

  • Automated follow-ups that previously required 2–3 hires

  • Complete clarity on every lead, every deal, every dollar

Key Takeaways

  • A strong lead generation system is only half the battle—the follow-up system is equally important.

  • Businesses don’t need more random leads—they need better systems

  • With automation and AI, small construction teams can now scale like larger companies—without the overhead

  • Our Fully Booked System became the backbone of their business—going from no system to a fully automated growth engine was night and day

  • There’s a massive difference between having a consistent stream of inbound leads vs. constantly chasing down prospects and hoping someone pays attention

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Roofing