$200K+ in Booked Roofing Projects Generated in Under 12 Months
Client Profile
Industry: Residential & Commercial Roofing
Location: Texas
Size: 20–30 employees
Timeline: 5 months
Their Situation
This roofing business came to us after years of spending thousands on platforms like Yelp, Thumbtack, and Angie’s List—only to be stuck fighting over low-quality leads with five other companies. On top of that, past experiences with marketing agencies left them skeptical that digital advertising could work at all.
But after joining our 2-Week Trial of the Fully Booked System, they saw the difference almost immediately: no more shared leads, no more guessing, no more wasted ad spend.
Just high-quality, inbound leads delivered with a system built for follow-up, automation, and real conversion.
Challenges Overview
Wasting budget on shared lead platforms with low ROI
No system for consistent lead flow or follow-up
Negative experiences with past agencies
Skepticism about whether digital ads actually work
Manual sales process with no automation or tracking
Strategic Approach
Launch the Fully Booked System with a 2-week, no-risk trial
Run targeted Meta ads to high-intent homeowners
Drive traffic to a custom high-converting funnel
Implement ConversionOne follow-up automations to nurture every lead
Provide clear reporting and real-time visibility on performance
Implementation
We created and launched a hyper-local and targeted Meta ads campaign pinpointing homeowners actively searching for roof repair and installation. The leads were sent to a professionally designed landing page that pre-qualified prospects, then automatically followed up with each one via text and email using ConversionOne.
We tracked every call, message, and conversion—providing a level of visibility and control the client had never seen before.
Results
65 Qualified Roofing Leads Generated (ongoing)
$43.28 average cost per lead
$2,812.89 in total ad spend (ongoing)
Booking appointments within the first 48 hours of launch
Client asked to scale campaign after the trial
Key Takeaways
You don’t need to fight over leads when you own the system
Shared platforms like Yelp might deliver leads—but they don’t deliver exclusivity or quality
A simple, well-built system can outperform years of guesswork and frustration
The Fully Booked System turned their skepticism into confidence—and became their go-to growth engine
With ConversionOne’s built-in automations, every lead is followed up with instantly and consistently—no manual chasing required