$100K+ in Paving & Turf Projects Booked in a Few Months
Client Profile
Industry: Paving & Artificial Turf
Size: Small Team (5–10 employees)
Location: Phoenix, Arizona
Timeline: 3 Months
Their Situation
This Arizona-based paving and turf company had been operating in survival mode for years. They were stuck with low-quality leads, underpricing their services, and barely closing any premium jobs. After wasting time and money on apps like Yelp and Thumbtack—and even hiring an agency that couldn’t deliver—nothing stuck.
In just a few months of partnering with us and running the Fully Booked System, they finally built the predictable pipeline they had been missing.
They generated consistent inbound leads, booked $100K+ in projects, and gained enough traction to start building a waitlist for the jobs they wanted most.
Challenges Overview
Inconsistent turf leads and zero traction for bigger paving jobs
Pressured into underpricing services due to lack of quality clients
Spent thousands on apps and digital marketing with barely any return
Only 4 meetings and 1 project closed in 2 years from marketing platforms before working with us
No automation or follow-up system to nurture or convert leads
Strategic Approach
Deployed the Fully Booked System to build a conversion-focused lead generation funnel
Launched Meta ads targeting high-intent homeowners interested in paving projects
Used ConversionOne to follow up automatically, book calls, and manage all communication in one place
Installed tracking and reporting dashboards to create full lead transparency
Created urgency and filtering with tailored landing pages and pre-qualification questions
Implementation
We built landing pages focused on premium paving services, not just turf
Split-tested audience targeting to isolate buyers serious about large-scale home projects
Installed automated follow-up sequences via SMS, email, and voicemail drops
Added a centralized inbox, pipeline tracking, and smart calendar inside ConversionOne
Helped the client scale their ability to follow up and convert leads without additional hires
Results
Generated 55 leads at an average cost of $56.60 per lead
Created a high-converting pipeline that now books 2–4 paving consults per week
Closed $100K+ in booked projects within 3 months
Client had to build a waitlist due to consistent demand
Now confidently charging premium pricing and choosing the jobs they want
Key Takeaways
The Fully Booked System with ConversionOne allowed this business to scale without adding new overhead.
The difference between having a system and winging it was the difference between scraping for jobs and building a waitlist.
With a steady stream of inbound leads, they’re no longer chasing projects—they're filtering and selecting high-value ones.
Systems beat luck. Predictable lead flow + automated follow-up = consistent growth.