Deck & Fencing Company Scaled from $15K to $65K+/Month in 4 Months

Client Profile

Industry: Deck & Fencing Installation
Location: Washington State
Business Stage: Established but inconsistent lead flow
Timeline: 4 months

Their Situation

Before working with us, this deck and fencing company was averaging 1–2 appointments per week, nowhere near enough to scale. After trying boosted posts, hiring other agencies, and even spending hundreds on different tactics, they were stuck.

Within 4 months of launching our Fully Booked System, they generated thousands of qualified landing page visits, booked 10–20 appointments per week, and started closing at 30–40%.

Monthly revenue jumped from ~$15K to over $65K+ and growing. They’ve now built sub-teams to handle the increased workload and finally have a reliable machine driving consistent growth.

Challenges Overview

  • Only 1–2 appointments per week

  • No consistent lead generation or nurturing

  • Spent money on boosted posts and agencies with no ROI

  • Depended heavily on referrals and word of mouth

  • Couldn’t confidently scale without predictable volume

Strategic Approach

  • Build a 2-step lead generation funnel to drive high volume

  • Push thousands of local prospects to the landing page using Meta ads

  • Layer in ConversionOne follow-up automation to instantly nurture every lead

  • Set up retargeting campaigns to re-engage the warmest prospects

  • Install full CRM + centralized inbox to manage all conversations and booking

Implementation

  • Launched two Meta ad sets with general and targeted audiences using 2-Step Lead Gen

  • Generated 2,595 booking page visits for just $666.84 in ad spend

  • Retargeting captured and converted leads who didn’t fill out the form immediately

  • ConversionOne handled follow-ups, appointment reminders, and lead sorting

  • Campaigns were optimized weekly to improve lead quality and booking rate

Results

  • Booked 10–20 appointments per week after 4 months

  • Maintains a 30–40% close rate from booked leads

  • Revenue jumped from ~$15K/month to $65K+/month

  • Expanded operations and created sub-teams to take on more jobs

  • Replaced uncertainty with predictable, scalable growth

Key Takeaways

  • The Fully Booked System became the engine this business was missing—turning sporadic jobs into consistent cash flow.

  • Their team now works from a place of abundance, not desperation.

  • Retargeting + automation filled the cracks where leads used to fall through.

  • When you combine lead gen with follow-up automation, you don’t just get leads—you get booked appointments and closed jobs.

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